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Gumball Advertising Marketplace

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Los Angeles-based comedy podcast network Headgum has launched Gumball, a modern marketplace that allows brands to buy host-read advertisements directly from podcasters. With the Headgum network, Gumball has grown network revenue by 55 percent year-over-year. To date, over 300 brands have used Gumball technology and partnered with podcasters, delivering over 4,000 host-read advertisements.

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